With oil tourism, a strong push towards Made in Italy

Oil tourism opens the door to an important new season for the enhancement of Italian extra virgin olive oil. He is convinced of this President of Unaprol – Italian Olive Consortium, David Granieri, which expresses great satisfaction with the signing of the implementing decree which establishes guidelines and requirements for the exercise of oil tourism.

“Very interesting scenarios are opening up for territories with a strong olive-growing vocation and for the producers of our country – explains Granieri -. We have the opportunity to enhance this extraordinary product by reaching consumers directly through the storytelling, ties and emotions of the producers and places of production".
“I sincerely thank you Ministers Patuanelli and Garavaglia, Undersecretary Battistoni and all those who contributed to this result which was also achieved thanks to the determination and constant work of Unaprol and the Città dell'Olio association”, continues Granieri -. Now we hope that the regions understand the importance of this initiative and take immediate action to align their local regulations with the guidelines of the decree".