The ladybird scrutinizing the olive: the photo chosen for the new campaign

The auspicious image immortalized by Barbara Alfei
Food market in Italy
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We chose this shot immortalized by Barbara Alfei (in the picture) to express my best wishes to all olive growers and oil millers. A ladybug gliding on an olive.
Looking closely at the photo, it seems that the little animal is scrutinizing the drupe carefully, as if to make sure it is ripe for harvesting. Already the collection. Today, Monday 10 October, can be considered the official departure date throughout Italy for the olive harvest. Although there are already several mills at work with the first milling - in Sicily as in central-southern Italy - it is this week that we enter full capacity.
And the photograph of Barbara Alfei, head of the Assam Marche panel and godmother of the National Exhibition of Monovarietal Oils, he stands there wishing "good luck" to an entire sector that is experiencing strong criticalities between the generalized increase in costs, the skyrocketing price of energy, a production that promises to be reduced, the concern for the future. But that from today, and for several weeks, tries to forget everything and concentrates on the most beautiful moment of the year, immersed in the olive groves or patiently waiting in the mills, ready to savor the new oil, to discover its perfumes and its flavors. From south to north, from east to west, in that wonderful Italian varietal heritage that has no equal in the world and that we liked to represent in this anonymous olive randomly chosen by a curious ladybug that Barbara's camera - certainly not new to such sensational shots - has transformed into an image that smacks of a work of art 'art.

Tags: Alphei, in evidence

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