From Spain a good marketing lesson of extra virgin olive oil

Italy will hardly overcome the 200 thousand tons of oil for this campaign, but there is no doubt that good part of these are of the highest quality, respecting a tradition that olive growers and oil millers perpetuate over time, always supported by new technological innovations both in the field and in the oil mill.
For this the export of Italian extra virgin olive oil has an important specific weight in the economic balance of the national olive-oil sector. And for that reason deserve to be highlighted those experiences that other countries have activated to promote their oil effectively on certain markets considered strategic. In this context, what is happening in Spain is preferably used for promotional campaign of Iberian oil in the Japanese market it's really interesting. Because it sees protagonists five famous nipponic influencersi, in addition to a television miniseries, competitions, digital advertising, the disclosure of 24 olive oil recipes from Spain on a portal with over 60 million monthly users.
The initiative, promoted by the Spanish Olive Oil Interprofessional, kicked off from Jaén, the heart of Iberian olive growing, where – as he says Mercacei, the most authoritative Spanish oil information magazine – i Japanese bloggers they immersed themselves in the culture of olive oil, starting from its production process, from the tree to the bottle. They were also trained on the economic, social and gastronomic value, as well as the contribution to the well-being of this food, as well as the environmental value of the olive tree. They are four women and a man, including journalists, models and one of them has an agricultural business. Together they have about 800.000 followers on their social networks, mostly young people who love health and well-being.
The campaign will last until May 2023 and includes a huge variety of actions, including one 10-episode TV miniseries where a famous athlete, model, actor and chef will teach how use Spanish olive oils simply and attractive, informing about their nutritional values. Likewise, a powerful partnership is being worked on with Rakutén, the largest online sales platform in Japan, to increase sales of Spanish oils throughout the Christmas period. Outdoor advertising will be present in railway stations of the main cities of the country, as well as in the distribution exercises. With a consumption of about half a kilo of olive oil per inhabitant, the Interprofessional believes that the Japanese one is a mature market: in the first nine months of this year the iImports of olive oil from Spain they have reached the 27.225 tons, Equal to Present in several = 57,86% of the total, for a value of 113 million euro.