Il Brazilian market has proven to offer interesting opportunities for quality extra virgin olive oil, but also for table olives. It is experiencing it, with great interest and positive feedback, the OP Confoliva that it is precisely towards the South American country that an interesting one has been destined three-year project which is seeing it particularly active in the promotion both among food economic operators and among the consumers themselves. The project, called "HUMMINGBIRD. – Inspira sabores verdadeiros”, is co-financed by the European Commission program "Promotion of agricultural products" - Reg/Eu 1144/2014 and has now reached the end of its second year of activity, among the three planned.
Strategic promotion in restaurants, supermarkets and international fairs, carried out in some of the major Brazilian regions, have made it possible to to make known and appreciate the excellence of European productions in the olive field, finding the attention of an ever-growing market, in particular that of high-level horeca. On such occasions the technicians of OP Confoliva they had the opportunity to present different varieties of European extra virgin olive oil and table olives, illustrating their unique characteristics, accompanying those present from time to time to combine the different oils with the typical and traditional dishes of Brazilian cuisine.
The project "HUMMINGBIRD. – Inspira sabores verdadeiros”As mentioned, it doesn't stop there. With the beginning of the third year of activity, new promotional initiatives will be organized on the Brazilian territory, both by borrowing already consolidated experiences which have shown to offer important results, and by enriching the project with further contents for economic operators and for enthusiasts of the European olive growing. In short, a tested approach that is effective and responsive to the needs of the South American country's market, concentrating on prestigious restaurants, major supermarket chains and participation in international trade fairs in the food sector.
To find out all the dates, the points of sale and the restaurants where the promotional initiatives will be carried out, the website www.colibrioliva.com.br or the social channels – Facebook, Instagram and YouTube – of the “C.OL.I. BRI. – Inspira sabores verdadeiros”.
