A handkerchief of land about 300 hectares distributed between five Municipalities in all, practically a small patch on the edge of theEmilian Apennines, where at an altitude between 150 and 300 meters they meet more or less 100 olive trees. This is the homeland of Brisighella, Dop which it holds the highest price ever in Italy, 22 euros per kilo listed wholesale by Ismea, more than 30 if bottled for the final consumer.
"The secret? A monovarietal, the Nostrana of Brisighella, unrepeatable – he assures Franco Spada, the "father" of the PDO and today honorary president of the Consortium (in the picture) – whose valorisation arises beyond 20 years earlier of the Dop, which is also the first to be recognized in Italy (1996) complete with a notarial signature in the 1973. We are talking about a small quantity, because the production of Nostrana di Brisighella has an average of 8 quintals a year, alternating productions with peaks of 13 thousand quintals to get off at 3 thousand over the years of discharge, especially if you add cold. Of these, come on 200 to 300 quintals, become Dop, in a chain that involves 118 producers and 3 mills, of which the social one, with brand Brisighello, adds the 95% of the product".
The market, having removed a third of the product for self-consumption, is made up by tourists, but also by some foreigners, with the Germany as the main reference. “But also the rest of the monovarietal that is not certified in the PDO has very attractive prices – continues Spada – which are around 18 euros per liter. High quality and small quantity that the consumer is willing to pay well. After all, he already did it in 1975 when the Brisighella traveled to 13 lire per litre”. Years go by, the quality and prestige of a brand to look at as a model remains.
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