With the stop to below cost, Italian extra virgin olive oil is growing

Good news for Italian extra virgin olive oil. According to an analysis of the Study Center di Italy Olive growing on data Nielsen, the reduction of oil offers and sub-costs to supermarkets has led to a shift in consumption, with drops even in the double digits (up to 20%) for that of community origin, while the 'Italian grows (even by 10%), in stark contrast.
“Finally what we have been supporting for some time emerges – he explained Gennaro Sicolo, president of Italia Olivicola (in the picture) – and that is that Italian extra virgin olive oil is not a niche, but can become a driving force for consumption and for the national economy. Now we need to give more strength to the world of cooperatives and producer organizations to enter the market. It is no longer possible for olive growers to let other worlds dictate their prices. The right added value must be guaranteed to the first link in the supply chain: agriculture”.
Concepts expressed on the occasion of the conference “Italianness: a distinctive sign that gives recognition and reliability to a product” held a AllFood, the international fair on agri-food sustainability underway in Milan.
He focused precisely on the appeal of Italian agri-food Cristiano Fini, president of CIA-Agricoltori: "Exports grew to 60 billion euros, +17% in 2022 compared to 2021. The relationship between agro-industry and agriculture must be achieved, in a healthy way, through a sustainability that is not only environmental, but above all economic". Italy is the country of good living and quality ed the time has now come for the various sectors to team up, as happened in the stand of Italy Olive growing to TuttoFood which featured the flour of Molino Signetti but also the high quality ingredients brought by the pizza makers who took turns under the guidance of Luciano Sorbillo, Ambassador of Neapolitan pizza in the world: “As well as the Italian flag, pizza is certainly the best-known symbol of Made in Italy in the world. It is the emblem of the Mediterranean diet, when made with high quality ingredients, such as extra virgin olive oil from Italian producers. I will say more, pizza can become the main promoter of Italian oil.”
But extra virgin olive oil producers need showcases, even on the web, hence the partnerships between Alce Nero and Italia Olivicola for an e-commerce dedicated to IGP extra virgin olive oils from Italian producers. “E-commerce is essential today to have a direct relationship with the consumer – he declared Massimo Monti, CEO of Alce Nero – we have provided Italia Olivicola with our know-how so that the best national IGP extra virgin olive oils can reach Italian tables, gaining more and more credibility and reputation”. Consumers only have to gain from a shortening of the chain as prices are kept under control and quality is safeguarded, as he commented Fabrizio Premuti, president of Konsumer: "It is necessary to go to the squares to explain that buying Italian oil, investing a few tens of cents more, means not only gaining in taste and health, but also in the wallet because less high-quality extra virgin olive oil is used than in the mass market" .