In the first 9 months of the year, i.e. until a few days ago, the average price of extra virgin olive oil on the shelf he has grown three times less than sunflower oil e twice less than corn oil. Not only: even refined oils have recorded a significantly higher increase than extra virgin olive oil.
These are the somewhat surprising results that emerged from a study developed at theUniversity of Jaen (Spain) in collaboration with a leading supermarket brand and strategic consultant Juan Vilar. In question there were the most varied food products which, the survey reveals, have all undergone a general increase in prices due to theincrease in production costs – fertilizers, electricity, fuel, tools, plastics, components and spare parts of machinery – resulting in fall in purchasing power of the final consumer.
The analysis was accomplished in a malland whose daily influx is over 3 thousand people for a catchment area of 145 thousand inhabitants. Over a thousand oils and fats analyzed in the sample. And the price increase was generalized without exclusions with variations from 5 to 73%. With regards to virgin and extra virgin olive oils the increase was from 23,65%, however without a homogeneous evolution: the containers with a greater volume (tins or containers) have recorded a more sustained growth compared to the 75 cc bottles, especially those in plastic.
In the field of refined olive oils, the increase it was instead of 35% with major peaks forrefined pomace oil and minors forolive oil.
Relatively to the other refined fats and oils, the increase was from 73%, that is more than double compared to refined olive oils, and three times higher than virgin and extra virgin olive oils. In particular, the highest increase is manifested with sunflower oil, the price of which has grown by over 71%, while the lower growth involved the price ofcorn oil, however attested to a +53%.
According to these results, therefore, today we buy 3 liters of extra virgin olive oil with the same money it took to buy 4 in January; if we talk about refined olive oils we bought some 2 liters for the price of 3 of January, and if we talk about other vegetable fats and oils the situation is much worse: with the money that used to allow you to buy 11 liters, now they get it only 6.
The analysis concludes by stating that these generalized increases in any case contribute to maintaining loyalty, since there is no substitute product in the category of oils and fats which has not undergone price increases and where the consumer could shift his attention: a partial result which avoids the "cannibalization" of basic necessities.
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