We had it Continue the journey of UNAPOL, National Union of Olive Producers Associations, among the sector fairs of the Bel Paese to spread the culture of extra virgin olive oil, testimony to biodiversity and symbol of quality. On the occasion of Gustus of Naples, scheduled from 19 to 21 November, this dissemination and awareness work will take a further step forward.
From collaboration with Vestalia, a company specializing in the production of food preserves, the new ones are born Ready Sauces La Finezza Monocultivar Selection. Recipes in which 100% Italian extra virgin olive oil is finally the protagonist, the main element, testimony to taste and quality.
The idea is simple and at the same time disruptive, it represents an important step in the path of spreading the culture of EVO oil, both towards consumers, who are increasingly aware and informed, and with regards to the world of quality production that chooses valuable ingredients.
This is how the line was born La Finezza Monocultivar Selection, from a certified supply chain Unapol. A selection of specific cultivars, which combine the flavors of tradition, with combinations capable of best enhancing the local raw materials, to deliver tasty and genuine recipes to consumers, without the use of preservatives. The graphic impact of the product also highlights the name of the cultivar, as a fundamental ingredient of the preparation.
The first three recipes based on monocultivar EVO oil, previewed at Gustus, will be: Ravece Cultivar in Neapolitan Ragù, Coratina Cultivar in Broccoli and Sausage and Cerasuola Cultivar in Swordfish and Eggplant.
During the days of the fair, the La Finezza stand will see the participation of Chef Umberto Vezzoli, the brand's historic ambassador, who will present a preview to the public of the gourmet line of the selection of monocultivar sauces, ready to accompany the classic line in the coming months.
“It is an important step in quality production – he underlined the president of Unapol, Tommaso Loiodice – and a choice with a strong symbolic value born from the desire to put the importance of using quality EVO oil in preparations back at the center and maximize the importance of it. The oils are not all the same, each cultivar brings with it the values of the territory, unique organoleptic characteristics capable of enhancing the different ingredients of the recipes. We couldn't have chosen a better partner than Vestalia for the production of this new line, a company that immediately understood the importance of EVO oil as the basis from which to bring quality products to the tables of Italians".
