Italian extra virgin olive oil continues to have its own appeal in the foreign market , export growth recorded during 2023 is an excellent indication of this. He underlined it John of the Women ofIce Agency for the promotion abroad and the internationalization of companies, reeling off significant numbers: the percentage increase recorded in the period January-November 2023 is in double figures and has reached the 12,48%, that translated into euros it equals 1,84 million.
The occasion was provided by the presentation of the new edition of the olive oil award Hercules Olivarius, promoted by Unioncamere, regarding which the Ice representative added: “An incoming initiative is scheduled for 11 and 12 April in Rome and at the same time in Florence, which will see the presence of 15 buyers from Ice offices worldwide and 5 bloggers and journalists who will have the opportunity to taste the Ercole Olivario oils and meet the producers in a special B2B. The incoming will then continue with a visit to the manufacturing companies and the discovery of the production area".
For its part, the president of Unioncamere, Andrea Prete, stressed: “Olive oil constitutes an element of identity, a pillar of biodiversity, which with more than 500 varieties confirms Italy on the podium of the major world producing countries, positioning itself in second place for production and second exporter with 359 thousand tonnes in 2022. Italy - has continued - It boasts one million hectares of olive groves, which represents a strong territorial character. That of Italian extra virgin olive oil is a supply chain, not only of great territoriality, but also of quality and expressiveness of our Made in Italy. And it is precisely on the territories and on promotional actions to link food and wine to tourism that we must continue to work".
