Here is the Città dell'Olio brand to enhance oil tourism

The National Assembly of the Network of over 400 Italian municipalities and institutions he olive-growing vocation meeting in Rome, gave the green light to the Charter of commitments for sustainability and well-being.
From today, the member administrations of the National Association will be able to sign it in full, obtaining the certification “Oil City Brand” with the possibility of being able to apply it on the territory by granting it, on the basis of specific regulations, to local economic operators such as olive farms, oil mills, restaurants, museums, oil libraries, travel agencies and tour operators who demonstrate that they share its values ​​and principles, but above all are committed to carrying out concrete actions aimed at enhancing the olive culture and the EVO oil product in its social, economic, environmental, tourist and territorial dimension and with a view to sustainability.
“For the Cities of Oil – declared ithe president of the Oil Cities Michele Sonnessa (in the picture) – it is a great opportunity to qualify one's territory and one's oil tourism offer. The time is ripe to take a leap forward and transform oil tourism into a community experience that involves not only the production chain but also that of catering and hospitality. Oil tourism thus becomes "community tourism", an opportunity to give value to EVO oil and more profitability to olive growers and to promote our territories rich in history and identity"