On the occasion of World Environment Day, which is celebrated every year on June 5, initiatives are multiplied to make people aware of the climate crisis caused by man's environmental impact.
Unapol, National Union of Olive Producers Associations, through moments of meeting, supports the olive entrepreneurs in the modernization processes of the plants, inviting the adoption of solutions that combine production efficiency with a lower environmental impact.
"Currently," he explains the president of Unapol Tommaso Loiodice (in the picture) – Europe has made resources and funds available in order to favor an increasingly necessary ecological transition. Our task is therefore to accompany the olive producers in this process of evolution. We have a duty to protect biodiversity, to support the agricultural world in this crucial phase".
A virtuous olive company, recalls Unapol, is one that stands out not for quantity, but for quality. And quality is synonymous with respect for nature and consumers. «We are in the middle of an ecological transition phase – highlights Loiodice – we have passed the so-called 'point of no return'; on our part, there is the greatest effort to curb the risk of land degradation and to set the conditions for the protection and enhancement of the existing olive-growing heritage. Future generations have the right to be able to enjoy the Earth as those who preceded them had it. We must all do our part; we try with concrete actions, with raising awareness and with education for conscious consumption».
Last but not least, therefore, the theme of education in nutrition and conscious purchasing. «In the process of transforming a company more attentive to environmental issues - explains the president of Unapol - a very important role is entrusted to the consumer. Through his choices, he is able to condition the market and direct production towards sustainable models. As we often say, a consumer does not buy, but invests in himself, in his own health and in the protection of a territory. For this reason we are committed to ensuring maximum transparency in the story of a product, so as to guarantee purchasing behavior that always reflects an informed choice aimed at protecting our planet"
